TT LOBSTER ROLL RUMBLE
TASTING TABLE'S ANNUAL LOBSTER ROLL RUMBLE / METROPOLITAN PAVILION, NYC / JUNE 7, 2012
ART DIRECTION • VISUAL MERCHANDISING • CUSTOM FURNITURE DESIGN • PRODUCTION MANAGEMENT
Inspired by the rich nautical heritage of the Eastern Seaboard, WCIP created a whole new take on the classic tasting experience for the the 2012 Lobster Roll Rumble. Presented by Tasting Table, the go-to site for savvy epicureans, the Rumble hosted 20 top lobster eateries from across the nation - going head to head for the title of Best Lobster Roll. Over one thousand New York foodies flocked to the Metropolitan pavilion, delighted to find it transformed into a larger than life nautical chart. VIPs were treated to a yacht-like enclave; custom rope walls defined the space, but still allowed for people watching. A massive communal seating installation inspired by ocean waves, undulated through the space and offered guests a whole new way to soak in the sights while voting for their favorite roll. A giant buoy became a pop-up ice cream shop for Haagen Dazs, rising 15 feet above the crowds - complete a cherry red signal light on top. Watch TT's video recap HERE.
ART DIRECTION • VISUAL MERCHANDISING • CUSTOM FURNITURE DESIGN • PRODUCTION MANAGEMENT
Inspired by the rich nautical heritage of the Eastern Seaboard, WCIP created a whole new take on the classic tasting experience for the the 2012 Lobster Roll Rumble. Presented by Tasting Table, the go-to site for savvy epicureans, the Rumble hosted 20 top lobster eateries from across the nation - going head to head for the title of Best Lobster Roll. Over one thousand New York foodies flocked to the Metropolitan pavilion, delighted to find it transformed into a larger than life nautical chart. VIPs were treated to a yacht-like enclave; custom rope walls defined the space, but still allowed for people watching. A massive communal seating installation inspired by ocean waves, undulated through the space and offered guests a whole new way to soak in the sights while voting for their favorite roll. A giant buoy became a pop-up ice cream shop for Haagen Dazs, rising 15 feet above the crowds - complete a cherry red signal light on top. Watch TT's video recap HERE.
