SHERATON SOCIAL HOUR PROGRAM LAUNCH | ROCKEFELLER CENTER, NYC

SERVICES: DESIGN + BUILD, ART INSTALLATION, PROGRAMMING 

A first-of-its-kind premium wine program developed by Sheraton and Wine Spectator magazine, Sheraton Social Hour offers guests a specially curated menu of premium wines and weekly tasting events at more the 240 participating Sheraton hotels around the world. For the launch of this new initiative, WCIP collaborated with Pinch Catering to design an unforgettable tasting experience. Blending the warm and welcoming spirit of a Sheraton lobby with the stunning Art Deco architecture of Rockefeller Center, WCIP created a dynamic space for mingling and sharing experiences. The Entry hall held the evening's centerpiece: a stunning sculptural chandelier of 125 Reidel champagne flutes floating above the guests, each glass filled with translucent resin and emitting a soft, bubbly glow. The Living Room featured a specially curated wine-inspired collection of custom artworks, a wine library, and a 14-foot showcase wall of the evening's red and white selection built from reclaimed wine crates. Pinch catering took foodies on a fantastical gourmet romp via several interaction stations, from suspended flatbreads on hooks to front row seats at the exposed Chef's Table. Inspired by impeccable wine pairings and culinary surprises, guests departed with an elevated appreciation of the Sheraton experience.

Photos by Gregory Holm.