SCHICK JUST ADD WATER
SCHICK INTUITION LAUNCH OF THE 2010 "JUST ADD WATER" CAMPAIGN/ BLOGHER CONFERENCE, NYC / SEPTEMBER, 2010
ART DIRECTION • EVENT DESIGN • TALENT CURATION
Floating above bustling Columbus Circle, Schick hosted an evening of blog-worthy moments for the attendees of BlogHer, the largest gathering of lady bloggers in the world. Featuring the new “Just Add Water” razor and ad campaign, WCIP brought yards of live grass, fresh flowers, and leggy models together to create a tableau enjoyed by press and partiers alike. The Schick Intuition girls languished next to a reflecting pool, demonstrating the ease of shaving while dodging luminescent rain from cotton clouds suspended 18 feet overhead. Pop singer/songwriter Gavin DeGraw added to the evening’s star power, as host Karina Smirnoff joined our models for a spontaneous leg-shaving demo. The “Rainshower” vignette became the focal point of the party, seamlessly transitioning from a live product tableau into an crowd-powered interactive photo backdrop. Celebs mugged for the press, surrounded by the glowing Schick girls. Images of the stars happily posing with the product spread across the blogosphere. Coverage included The Examiner, Life, and Bizbash. Our friends at FakeLove created a video as well, check it out here. Produced by BMF Media Group.
ART DIRECTION • EVENT DESIGN • TALENT CURATION
Floating above bustling Columbus Circle, Schick hosted an evening of blog-worthy moments for the attendees of BlogHer, the largest gathering of lady bloggers in the world. Featuring the new “Just Add Water” razor and ad campaign, WCIP brought yards of live grass, fresh flowers, and leggy models together to create a tableau enjoyed by press and partiers alike. The Schick Intuition girls languished next to a reflecting pool, demonstrating the ease of shaving while dodging luminescent rain from cotton clouds suspended 18 feet overhead. Pop singer/songwriter Gavin DeGraw added to the evening’s star power, as host Karina Smirnoff joined our models for a spontaneous leg-shaving demo. The “Rainshower” vignette became the focal point of the party, seamlessly transitioning from a live product tableau into an crowd-powered interactive photo backdrop. Celebs mugged for the press, surrounded by the glowing Schick girls. Images of the stars happily posing with the product spread across the blogosphere. Coverage included The Examiner, Life, and Bizbash. Our friends at FakeLove created a video as well, check it out here. Produced by BMF Media Group.
