NIKE WOMEN'S PRODUCT SHOWROOM | NEW YORK CITY
SERVICES: DESIGN + BUILD, CUSTOM FIXTURE DESIGN, STYLING + MERCHANDISING, PRODUCTION MANAGEMENT
In anticipation of the 2012 Games in London, Nike selected seven female Olympic athletes to become the face of their new fashion-forward sportswear collection. To introduce the editors and press to the vivid line of clothing, shoes, and accessories, We Came In Peace designed and fabricated a suite of fantasy locker rooms, one for each female athlete. Hosted in a private boxing gym in Manhattan’s meatpacking district, these locker room vignettes were completely customized to bring the personality of each woman to life via props, materials, and sporting equipment. Inspired by the silhouettes of athletic equipment, WCIP designed a visual merchandising system for footwear and custom racking for the clothing line.
Photos by Matthew Barela.