LINCOLN MOTOR COMPANY | FILM INDEPENDENT SPIRIT AWARDS

SERVICES: DESIGN + BUILD, CONTENT CREATION, PRODUCTION MANAGEMENT, TALENT MANAGEMENT

For the second year of our Lincoln Motor Company activation at the Spirit Awards, WCIP returned to the beachside tent city in Santa Monica to create a temporal monument, giving well-deserved recognition to those outside the spotlight of the film community. Dubbed the Artisans of Film, Lincoln built upon their "Film: Uncovered" campaign by highlighting four unsung heroes on every movie set. WCIP brought these roles to life by creating a series of celebratory statues, each personifying the roles on set - the Makeup Artist, the Assistant Director, the Director of Photography, and the Gaffer. Working alongside content powerhouse, LEGS, an immersive video piece was shot, featuring the Unsung Heroes, as well as the process of building the statues, all seamlessly woven into the clean, modern museum-like environment. Photos by Matthew Barela.