DESTINATION UNKNOWN

From AdWeek:

LivingSocial, a Groupon rival in the deal-of-the-day category, says its local deals "drive you to surprising and delightful experiences." So, why not literally surprise and delight people—and drive them there, too?

That was the thinking behind the LivingSocial Taxi, a two-day stunt in London conceived and executed by Mind's Eye Media. Unsuspecting passengers who hopped into the taxi found themselves in a weird game show-like environment. They could continue to their destination, or "roll the dice" and embrace an unexpected, exciting new experience. The outings included chess boxing, pole-dancing fitness classes, chef master classes, a speedboat ride up the Thames, and the chance to feed a tiger up close and personal. 

autumn's ascent

WHAT IF

FASHION WEAKEND?

Fellow think tinker tankers over at THE COOL HUNTER have dreamed up a new forum for progressive thought and creative ideation, called Access Agency.

In 2010, TCH will launch Access Agency. It is a dedicated entity that will continue our work of creating highly original, transformational, yet eminently practical and results-oriented strategies for companies to stage the kinds of offline brand experiences that will increase the economic value of their offering.

We applaud this initiative - being an experiential design shop, WCIP believes there is a vastly untapped market for creating truly original and compelling "happenings" between brands and their audiences. A perfect example is Access Agency's concept that has us salivating, dubbed McFancy.

Access is hard at work creating ideas and concepts for some high profile brands. For McDonald’s, we envision a cool, surprising and fun mix of concepts. First is McFancy, an upmarket temporary McDonald’s store that launches at Fashion Weeks around the globe — London, New York, Paris, Milan, Sydney, Hong Kong. McFancy is part art installation, gathering spot and, of course, a restaurant that offers a traditional McDonald’s menu but packaged in a way that makes a playful yet stylish nod to the lifestyle of the highly desirable, influential consumers that attend Fashion Weeks.

Waiters in tuxedos, silver service, private dining areas, and packaging co-created with the fashion brands that present at Fashion Week — Burberry burgers, Chanel fries on black packaging, Paul Smith Sundaes…A bit of fun among the serious business of fashion.

Collabs such as these are fertile ground for struggling mega-brands and progressive thinkers.

To you transhumanists over at Access Agency, our spaceport is open for business if you'd ever like to dock.

Feeling less than fresh?