New Spaces for an Old School Brand: The Converse Showrooms

To launch their Spring / Summer 2015 footwear campaigns, Converse tapped WCIP to build out their showrooms at their headquarters in NYC. Together with our fabrication partner, The Factory NYC, we transformed four massive rooms into showcases for the Converse family of brands: All Star, Cons, Kids, and Jack Purcell. 

Elements of light and shadow, color blocking, and urban landscape came together to create a dynamic backdrop for one of the most iconic brands in America's wardrobe.

Feet and feet of glowing Chucks

This ain't algebra class!

Artifacts of urban landscape and the creatures who live in them

Just hangin' -- magnets take merchandising to a whole new level