WCIP took a wild ride to the West Coast this past Saturday, with copilots Interview Magazine and Lincoln Motor Company for the launch of their "Hello Again" campaign at the 2013 IFC Film Independent Spirit Awards in Los Angeles.
Guided by Interview's iconic editorial style, WCIP reimagined Andy Warhol's workspace, the Factory, introducing Lincoln's new brand intiative to the world. The installation was built over 5 days in a beachside tent - custom elements included over 100 linear feet of silver metallic walls, an oversized rotating box of chocolates, WCIP-designed chandeliers inspired by race track designs, and a hand painted red-and-white soup can wall.
Guests melted into the industrial luxe environment, soaking in the live feed of the Spirit Awards on velveted deco couches, and whimsical mod found furniture. A polaroid powered photobooth captured the all action as it happened, providing guests instant memories - and their 15 minutes of fame.