SOCIAL MIXOLOGY WITH STUMBLEUPON

WCIP created an intoxicating mix of discovery and technology-fueled surprises for StumbleUpon's Social Mixology experiement on May 2, 2012. Held in Chinatown's most sought-out hidden absinthe bar, Apotheke, the experience allowed guests to go through "stumbling" within a real-world context. QR codes were hidden throughout the space, linking real-world ephemera with surprising and delighting digital destinations -

just like the StumbleUpon experience.