A GLASS HALF FULL

 

The ½ Project, a social venture based out of South Korea, would like for you to share your pizza… and your water, milk, and, oh yes, your donuts, too. The idea is simple: Pay for the whole thing, keep half for yourself, give the other half (or the monetary equivalent) to charity.

By partnering with corporations interested in social change on one side, and NGOs on the other, the ½ Project creates unique packaging and product designs that convey the “1/2 for you, 1/2 for others” message. Thus far the ½ Project has worked in tandem with Domino’s in South Korea, Grache, a large chocolate manufacturer also in South Korea, and, most recently, Coupa Café in California, along with a handful of other companies around the globe.



via PSFK: http://www.psfk.com/2011/10/the-12-project-designed-with-others-in-mind.html#ixzz1ahEWjV2S