You heard it here first! Thanks to our pals at BMF Media and Fake Love, our recent Microsoft Expression Launch event is prominently featured on the NYC column of Biz Bash, the industry e-zine for events and parties.
Software isn't always the most glamorous product to launch, but on Tuesday night Microsoft added some color to the debut of its latest design tools with user-generated imagery and a video DJ. As a follow up to the official introduction of Expression Studio 4 at Internet Week, the tech giant hit the Lower East Side with some 600 designers and developers to show off its artsy side.
The balloon projection wall created by WCIP brought large-scale whimsy and drama to the party, drawing guests in with radiant animations that morphed in response to the ambient music. Much love goes out to all who attended, and for those who didn't there's much more to come!