HOUSE OF ZAPPOS
HOUSE OF ZAPPOS AT THE FABB CONFERENCE / ANNENBERG BEACH HOUSE, SANTA MONICA, CA / APRIL 30, 2012
ART DIRECTION • VISUAL MERCHANDISING • CUSTOM INSTALLATIONS • PRODUCTION MANAGEMENT
For Lucky Magazine's first Fashion and Beauty Blogger (FABB) conference on the West Coast, WCIP transformed the fabulous beachside manor of actress and beloved party girl Marion Davies into a gorgeous lounge space, complete with lush displays of Zappos product offerings set against stunning ocean views. Guests explored the vast array of Zappos products through a series of surprising and delightfully merchandised tableaus at every turn. The Trophy Room took guests on a shopping safari with exotic patterns and nature-inspired baubles, while the Floral Room was abloom with endless layers of petal bedecked prints. Bloggers uploaded videos in the media room, met with featured designers in the creative studios and roamed the house on an Instagram-powered scavenger hunt, instantly sharing the Zappos-branded magic with their readers.
ART DIRECTION • VISUAL MERCHANDISING • CUSTOM INSTALLATIONS • PRODUCTION MANAGEMENT
For Lucky Magazine's first Fashion and Beauty Blogger (FABB) conference on the West Coast, WCIP transformed the fabulous beachside manor of actress and beloved party girl Marion Davies into a gorgeous lounge space, complete with lush displays of Zappos product offerings set against stunning ocean views. Guests explored the vast array of Zappos products through a series of surprising and delightfully merchandised tableaus at every turn. The Trophy Room took guests on a shopping safari with exotic patterns and nature-inspired baubles, while the Floral Room was abloom with endless layers of petal bedecked prints. Bloggers uploaded videos in the media room, met with featured designers in the creative studios and roamed the house on an Instagram-powered scavenger hunt, instantly sharing the Zappos-branded magic with their readers.
