HISSYFIT UNIVERSITY
BEAUTY EDITORS BRUNCH / THE CROSBY HOTEL, NYC / OCTOBER 12, 2010
ART DIRECTION • EVENT DESIGN
Australian cosmetics group, Hissyfit, made a splash on the New York beauty scene with a private brunch held at Soho's newest boutique destination, the Crosby Hotel. Event producers BMF Media Group enlisted WCIP to help design the visual concept for the event. The result was Hissyfit University, a multi-room, multi-media learning experience that included custom chalkboard illustrations, playfully designed product vignettes complete with erasers, rulers, trophies, and other school-inspired materials, as well as a fully merchandised supply store. Celebrity makeup artist Reggie Wells debuted his new product line, The Clockpots, moving between the "Eye," "Cheek," and "Face" stations to demonstrate the features of each Clockpot. Produced by BMF Media Group.
ART DIRECTION • EVENT DESIGN
Australian cosmetics group, Hissyfit, made a splash on the New York beauty scene with a private brunch held at Soho's newest boutique destination, the Crosby Hotel. Event producers BMF Media Group enlisted WCIP to help design the visual concept for the event. The result was Hissyfit University, a multi-room, multi-media learning experience that included custom chalkboard illustrations, playfully designed product vignettes complete with erasers, rulers, trophies, and other school-inspired materials, as well as a fully merchandised supply store. Celebrity makeup artist Reggie Wells debuted his new product line, The Clockpots, moving between the "Eye," "Cheek," and "Face" stations to demonstrate the features of each Clockpot. Produced by BMF Media Group.
