LAUNCH OF THE TOYOTA COROLLA | MIAMI
SERVICES: DESIGN + BUILD, PROGRAMMING, PRODUCTION MANAGEMENT, PARTNERSHIPS MANAGEMEN
With the mod-chic Viceroy Hotel as the home base, guests were welcomed to the 24-hour experience in a lush private theatre where brand reps revealed specific new features of the car. As the sun dipped below the horizon, journalists embarked on a leisurely sunset cruise, tracing the edge of downtown before circling around Key Biscayne, a local island enclave. Rounding the final point of the island, a spectacular hidden bay, dubbed Corolla Cove, was revealed to the journalists. Flanked by new Corollas on the entry to the Cove, the group discovered a private dinner table for 40 set with a tropical feast. By day a popular fish shack for locals, the venue was transformed using a playful mix of modern and colonial furnishings and local floral arrangements. A tiki bar and cigar roller were the finishing touches on a truly magical evening. Drawing inspiration from the local flavor and community of Miami, Corolla secured its place in the hearts of its fans. Photos by Ernesto Roman.