CARRERA BAND VAN
THE CARRERA BAND VAN, A POP-UP TRANSMEDIA PARTY ON WHEELS / SXSW '11 / AUSTIN, TX / MARCH 15-20, 2011
ART DIRECTION • SET DESIGN • PRODUCTION MANAGEMENT • PROGRAMMING • DIGITAL INTEGRATION
The Band Van partnered up with Carrera sunglasses for SXSW 2011, instantly becoming an iconic mobile media outpost for all artists, fans, press, and lovechildren in need of a VIP lounge on wheels. A 1989 Ford Econoline with genuine band van roots was reincarnated as the ultimate shagged-out old-school love den, complete with all the creature comforts a rockstar could imagine. Groupies tripped out on the wall to wall shag carpeting, hidden beverage compartments filled with Sweet Leaf Tea, toy instruments, bead curtains, psychedelic accessories, and a ceiling wallpapered in velvet blacklight karma sutra posters. The Band Van shuttled artists to gigs in a whole new way, becoming the ultimate hang spot for traveling musicians and a key resource for music industry and press. A content generating machine, the Band Van was wired to capture high quality sound and video, streaming performances, interviews, and behind the scenes hijinks live, via on-board wifi. Check out our Ustream show!
ART DIRECTION • SET DESIGN • PRODUCTION MANAGEMENT • PROGRAMMING • DIGITAL INTEGRATION
The Band Van partnered up with Carrera sunglasses for SXSW 2011, instantly becoming an iconic mobile media outpost for all artists, fans, press, and lovechildren in need of a VIP lounge on wheels. A 1989 Ford Econoline with genuine band van roots was reincarnated as the ultimate shagged-out old-school love den, complete with all the creature comforts a rockstar could imagine. Groupies tripped out on the wall to wall shag carpeting, hidden beverage compartments filled with Sweet Leaf Tea, toy instruments, bead curtains, psychedelic accessories, and a ceiling wallpapered in velvet blacklight karma sutra posters. The Band Van shuttled artists to gigs in a whole new way, becoming the ultimate hang spot for traveling musicians and a key resource for music industry and press. A content generating machine, the Band Van was wired to capture high quality sound and video, streaming performances, interviews, and behind the scenes hijinks live, via on-board wifi. Check out our Ustream show!
